In 1964 the Georgia Chamber of Commerce deemed Stone Mountain Park a critical asset. A statewide campaign promoting the site included twenty-six billboards installed along Interstates 75 and 20. The advertisements tempted visitors to stop by "the South’s newest, most exiting vacationland," which promised fun and entertainment for visitors. By the 1970s promotional campaigns focused largely on the recreational features of Stone Mountain.
Courtesy of Edwin L. Jackson
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